Wiggle - track order status
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Wiggle - information about online store
Wiggle is a leading European online sports seller, offering cycle, run, swim and outdoor equipment and apparel. It is based in Portsmouth, England. The business forms part of the WiggleCRC group, which also consists of Chain Reaction Cycles.
The origins of Wiggle trace back to a local bike shop called Butlers Cycles, located in Portsmouth. Mitch Dall, a founder of Wiggle, purchased the store in 1995.
Wiggle began formally trading on 28 May 1999, with an initial investment of $2000 from Mitch Dall and Harvey Jones.
Between 1999 and 2009, Wiggle explored with online retail and experienced strong development.
By 2006 Wiggle was turning over? 11.8 m and Livingbridge Private equity took a 42% stake in the company. After a more 3 years of 40% growth, Livingbridge purchased the remaining 58% in 2009, including Mitch Dall's staying 26 percent stake.
Livingbridge brought in Humphrey Cobbold as CEO of Wiggle in December 2009. Andy Bond, the previous CEO of Asda, was worked with to assist this procedure.
In 2011 Livingbridge considered taking the business public in a going public, with the company's overall worth estimated at $200m, and pre-tax revenues have increased from $7.1 m to $10.2 m in the year to January 2011, following a 123 percent increase in worldwide sales.
After an intense auction in December 2011, Wiggle was gotten by investor Bridgepoint Capital for $180m. Wiggle was now one of 6 European online sports merchants and no 2 in the UK to Chain Reaction Cycles.
In September 2013 after the sale of the service, Cobbold stepped down and Stefan Barden (former CEO of Northern Foods) took control of.
In 2015, the company consolidated its 3 owned and 1 leased warehouses in Portsmouth to a more recent larger 320,000 sq feet center in Wolverhampton.
In 2015, Andy Bond stepped down and Brian McBride joined as Chairman. McBride was previously the CEO of Amazon UK and is the Chairman of the online style clothes seller ASOS.